domestic distribution chief Jeff Goldstein and director Jon M. Perhaps the best example of that was the first film to be previewed, “ In the Heights.” Warner Bros.
ROLANDO RODRIGUEZ MARCUS THEATERS MOVIE
But there was still an undeniable, if ineffable, power to seeing it up on a giant movie screen. Most of the screened footage, however, had been previously released online, which drained the event of the attention-grabbing buzz that the theatrical business desperately needs. The rest of the marathon presentation, which stretched for well over three hours, drove home the larger message again and again and again, delivered in both dry corporate language and impassioned personal stories: Only movie theaters can provide a collective moviegoing experience, and the film industry at large is ready to provide the kinds of movies that will bring audiences back to it. The goal, he said, was for the world to get to where China is today, with roughly 90% of moviegoers comfortable with going to theaters since last fall, up to 95% today. According to Titelman, 70% of domestic moviegoers now say they’re comfortable coming back to theaters, up from 45% in January, and he projected that number could be up to 80% by end of June. Towards the end of the event, Ethan Titelman from the National Research Group presented some hard data to bolster the hope that the exhibition business can return to normal, drawing from interviews with over 1 million moviegoers across 13 countries during the pandemic. “The conversation in our culture around movies just hasn’t been the same the last 15 months without moviegoing,” he said. Next, Rolando Rodriguez, NATO chairman and Marcus Theaters CEO, echoed Schwarzenegger’s sentiment by making a larger cultural argument. “These are the people who sacrificed so much this last year,” Schwarzenegger said. The actor and former California governor then made an economic appeal for the sustained health of the movie theater business, citing the 153,000 people employed by the industry, including concessions and custodial staff, as well as all the businesses that surround theaters and depend on the people they draw to them. “I wouldn’t be here if it wouldn’t be for the theaters, if it wouldn’t be for the big screen,” Schwarzenegger said to a masked and socially distanced audience of journalists, film industry professionals, and exhibition executives. Marcus reopens new-look Mid Rivers cinema as theaters envision a comeback - St.The event started with an in-person speech by one of the industry’s elder statesmen, Arnold Schwarzenegger, about the power and importance of the moviegoing experience.Peters is located about 30 miles northeast of downtown St. Marcus Theatres Corporation owns/operates 89 locations in 17 states under the brands Marcus Theatres, Movie Tavern by Marcus, and BistroPlex. To see what's playing and when, and to buy tickets online, please visit the Showtimes page for the Marcus Mid Rivers Cinema. We wanted to treat our moviegoers to the ultimate experience and this impressive renovation will do just that.”Ī new exterior entrance is also planned for this summer, according to the company. That’s why we continued with the investment in the renovation – even during a difficult time – and are excited that the theatre is ready for guests this Mother’s Day weekend. “Although it has been a challenging year, we are excited to show our confidence in the community’s return to theatres to see movies on the big screen. “Construction at Mid Rivers Cinema began shortly before the start of the pandemic a year ago,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. The lobby, box office, concessions stand and arcade were updated to fully refresh the theatre and give it a whole new look.